Due to the success of our previous "Kpop Favourite" post, we've decided to keep them up!
This time, we'll be talking about the Russian brand, and its namesake designer GOSHA RUBCHINSKIY. The man behind the brand is heavily inspired by Russia's post-soviet era atmosphere, sportswear, and as Vogue has stated: "he's obsessed with youth".
Maybe this is why the youthful industry of K-pop has embraced the brand with such open arms...
NCT is especially fond of the brand, often being styled in it.