Thursday, December 15, 2016

Kpop Favourite: ATAR


Over this past year, the Korean street fashion brand ATAR has grown in popularity among K-pop idols. The brand is known for producing streetwear staples emblazoned with their signature phrases in gothic font.

Here are some recent sightings of the brand!


EXO's Xiumin and Got7's leader JB were seen in the brand's black 'psln' shirt
Xiumin wore the shirt on Infinity Challenge while performing "Dancing King" with his fellow members and comedian Yoo Jae Suk on 160917
JB layered the shirt under a short-sleeve tee on 160810 during a Weekly Idol Ugly Dance Challenge.



BTS members Jimin and Suga have also sported the brand. The pair wore matching white 'psln' shirts during their 'BTS Party' VLive broadcast on 160613.




VIXX's Leo was spotted in their MA-1 oversized 'blouson' jacket while exiting an airport this month on 161202




Zelo wore the 'psln' tartan check shirt at a B.A.P fan meeting in September.




Jonghyun wore their red 'psln' shirt at a SHINee concert this past month as well.


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Seeing as the brand is considerably more affordable than most popular idol fashions, ATAR is a great way to showcase your love and support for South Korea and its fashion industry.
Though international fans may find it difficult to order from their official website, the Korean shopping proxy site, Korean Buddy is known to be a quick and easy way to purchase their products.

You can follow ATAR on Instagram (@atar_official) to keep up with the brand and see which stars are wearing their style! 


Thanks for reading ~
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Image Credits:
atar.kr, @atar_official on Instagram @nunakiller on Twitter, and @mustromantic on Twitter

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